Each and every one of the seven strategies used by brands in the examples above can work for companies big and small, including you! This subtle sunscreen includes the health benefits of frankincense and meadowfoam seed to keep skin resilient and hydrated. Further information is available at www.blackstone.com. :Sarah Castille[emailprotected], For Blackstone:Mariel Seidman-Gati[emailprotected] (917) 698-1674, Tom Clements[emailprotected] (646) 482-6088. People love giveaways and will comment on your post, tag their friends, and follow you for the chance to win a prize. "We plan to work closely with Sephora, which is also our partner in Singapore and Malaysia, to further educate consumers on the dangers of UV and the Supergoop! Supergoop! Supergoop's TikTok collaborations, including this recent partnership with Abena Kusi, are focused on showing customers what their product does and how it makes you feel. In the United States, SPF is considered a drug and subject to FDA regulations. Sign up for our daily send to get the latest beauty news and product launches. Marketing Interactive is not responsible for the content of external sites. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Were humbled by their excitement to join our mission of encouraging people around the world to protect their skin and create new daily routines and habits, and we are more ready than ever for our next phase of growth., Amanda Baldwin, CEO of Supergoop! RELATED: Beautyblender's Benefit and Too Faced Collaborations Are Everything. ), "I want to change the way the world thinks about sunscreen," says Thaggard. A joint one! skip navigation; Home; Plain Language; Legals; Privacy Policy For Supergoop! A Beautyblender Original retails for $20 on its own, and a Supergoop Everyday Sunscreen SPF 50 retails for $19 on Sephora, so if you get this deal, you get a free sunscreen, and you get to help an awesome cause. (646) 482-6088, Internet Explorer presents a security risk. From bachelorette parties to corporate events, place a bulk order to receive a special discount. Supergoop! Your California Privacy Rights. is part of the Clean at Sephora category that was introduced by the latter this year. creates highly innovative, feel-good products that make integrating SPF into everyday routines easy (and fun!) Cons. The flexibility of our collaboration framework adresses the local, regional, and global needs for both parties. Jennifer Love Hewitt With Blonde Hair Has Broken My Brain, Each Zodiac Sign's Unique Personality Traits, I Had to Fan Myself After Seeing Keke Palmer's New Blonde Hair. mission of eradicating cancer in our lifetime," Ong said. 2023 Cond Nast. But you don't have to wait for the skincare goodies, or the chic headband. Schopfloch consists of three communities: Schopfloch, Oberiflingen and Unteriflingen . This limited edition item is made by Lindt Switzerland and is part of their collaboration with City Serum. Hosting a giveaway is one of the most effective ways to boost engagement on social media. The Founders of MZ Wallace Share Why SPF Is Important to Them, How I SPF: Featuring Designer & Founder Susan Korn, How I SPF: Featuring Pro Surfer & Filmmaker Hunter Jones, How I SPF: Featuring Filmmaker, Chef & Food Advocate Oliver English. Ong said it has alwaysenjoyed the friendliness of Malaysias people and its rich culture, and has developed good friendships with the media and key opinion leaders in Malaysia. Essentials Kit includes three of our best-selling sunscreens, including Unseen Sunscreen, PLAY Everyday Lotion and PLAY Lip Balm, in a customized MZ Wallace tote. KIT was created in 2009 when the University of Karlsruhe (Universitt Karlsruhe), founded in 1825 as a public research university and also known as the "Fridericiana", merged . You will not get evaluations on your job performance or any feedback when you ask. While that invention may still be a little ways off though if any skincare scientists are reading this, please feel free to steal the idea the Supergoop! Made with SPF 40 and blue light protection, Supergoop's Glowscreen Sunscreen remains a highly popular pick that gives your complexion a stunning luminous glow. She laughs as she recounts those early days at Sephora, when the few Supergoop! In addition to the aforementioned Unseen Sunscreen, those products include Glowscreen, Mineral Mattescreen, and Mineral Sheerscreen. You don't need a large social following for TikTok collabs to work. That's where Sephora Collection's new Tinted Volumizing Eyebrow Gel steps in. had been available at Sephora in their home countries, its products were already sold out. If you think about it, it's an amazing deal. image/svg+xml. Follow us on our Telegram channel for the latest updates in the marketing and advertising scene. Monika Landgraf
The blender is for . 2023 BDG Media, Inc. All rights reserved. Wouldn't it be great if your skin had a restart button? For me, baths have become an important de-stressing part of my self-care ritual, followed by lots and lots of lotion (dry skin is a personal pet peeve! The appointment will include campaign strategy, events, and media and influencer relations. So, we set out to change the way the world thought about sunscreen. Only at Supergoop.com. How I SPF: Featuring Dermatologist & Sports Entrepreneur Christina Lee Chung, M.D. Les. Lifestyle PR firm The PR People ventures into Malaysia with Julia Low at helm, Former RTHK journalist wins appeal over license plate search regarding Yuen Long documentary, Hakuhodo Hong Kong names new head of media, Paywatch partners with KB Bukopin to expand into Indonesia, Indonesia to launch 'golden visa' to attract global investors, SG's MCI picks R3 to handle creative consultancy services. Sign up today for free! x Rebecca Taylor collaboration just dropped, and it's pretty close. The point of this Beautyblender isn't to blend makeup, though; use it to help smear sunscreen behind your kids' ears and noses (we also think it will work really well to more easily blend sunscreen on yourself). About BlackstoneBlackstone is the worlds largest alternative asset manager. Everyday Sunscreen SPF 50 and an exclusive medium-sized yellow beautyblender. If possible, verify the text with references provided in the foreign-language article. It is located in the northern part of the Black Forest (Schwarzwald). Unseen Sunscreen SPF 40 when she lived in America, so much so that she'd bring tubes and tubes of it back with her to France anytime she visited the States. as it is to us to be connected with the consumer and reactive to their needs. The agency will develop strategic. Which is what cereal company Magic Spoon recently did with coffee brand Super Coffee. This Freudenstadt district location article is a stub. Ann Chung, Global Head of Consumer for Blackstone Growth (BXG), said: Supergoop!s tremendous growth is a major testament to the progress Holly, Amanda and the team have made to shift consumer behavior toward daily SPF use, which is not only resonating with customers but has drawn support from this passionate set of investors who are at the top of their respective industries. Wouldn't it be great if your skin had a restart button? For Holly Thaggard, who founded Supergoop! The Beautyblender x Supergoop collaboration costs $20 on the Beautyblender site. Learn how to get viral reach and engagement withLaters free 5-day TikTok course sign uptoday! We are gathered to celebrate the launch of Supergoop! Start an order. No, it won't magically cleanse and tone your skin for you, but it will refresh your face and your SPF coverage during the day. Working from home, its easy and tempting to try to work straight through the day, but Im finding that fresh air and long walks wherever and whenever possible are so important for managing stress. Holly Thaggard launched Supergoop! 's previous agency did and expand in a different direction to help the brand acquire a new subset of brand advocates and customers. Collaboration of universities and further partners also is an important factor of the Baden-Wrttemberg Test Area for Autonomous Driving (TAF-BW) and the Karlsruhe High-performance Center for Mobility Research. For press inquiries, contact [emailprotected]. TAKEAWAY: When brainstorming ideas for product-specific collaborations, ask yourself: "How can we show, not tell?". Anyone who falls in love with the print may be able to get it as pieces larger than a headband. The Best Face Mists To Keep On Deck All Summer Long, These Cult-Favorite Clean Beauty Products Have Transformed My Routine, You Can Microneedle Your Way To Thicker Hair Now, Too, 17 LGBTQIA+ Beauty Brands That Should Be On Your Radar. The vlogs were a great way to prime her audience for the contest announcement video, which between her account and the Saint Lucia Tourism Authoritys account got over 15K likes and 900 comments. Supergoop! Sign up for our daily send to get the latest beauty news and product launches. Unseen Sunscreen SPF 40 when she lived in. The brands mission since day one has been to develop highly innovative dermatologist-approved SPF products with clean ingredients that feel good to wear, making it easier to incorporate daily sun protection into everyday routines. SINGLE. What's the story behind MZ Wallace? Its garnered a collective 3,000+ views to date! The expansion occurred before COVID-19 evolved into a pandemic and was also a result of having worked with brands for events in Malaysia for some time. day. We wanted something that would fit everything had to carry with us on a daily basis, and that we could carry around all day long in the city or traveling without worrying about getting it dirty but that was still chic enough to take to dinner or an event in the evening. Sunscreens are regulated differently in every country. Lipshade 100% Mineral SPF 30 Hydrating Lipstick $24 Just in time for summer, Supergoop!maker of the sunscreen we recommend for most people , especially those with oily skin has. And what's better than a single giveaway? SAN ANTONIO, NEW YORK May 24, 2022 Supergoop!, the first skincare brand that puts SPF at the forefront, and Blackstone (NYSE:BX), a leading global investment firm, today announced a partnership with a world-class set of investors from the realms of business, media and entertainment, including: Supergoop! Made from recyclable, post-consumer recycled materials. The product itself is great. By signing up, you agree to our User Agreement and Privacy Policy & Cookie Statement. Careers Who We Are: Supergoop! Shop the award winning Unseen Sunscreen >. Lucy: I use Superscreen Daily Moisturizer SPF 40 every morning, regardless of whether or not I plan on spending a lot of time outside that day. The company suggests wetting the signature sponge and then using it to quickly rub in the sunscreen. We are all leading such busy, full lives whether working, raising a family, participating in our communities, traveling or all of the above. About Supergoop!Holly Thaggard launched Supergoop! TAKEAWAY: Don't be afraid to partner with brands or creators who have the same "vibe" and audience as you on social even if they're not the most obvious choice. SPF is the #1 thing you can do for your skin, and Holly Thaggard founded our brand in 2007 to make it fun and easy to wear, every single day. Supergoop! Schopfloch is a municipality in the district of Freudenstadt in Baden-Wrttemberg in southern Germany. really brings that philosophy to life.Monica: Like Lucy said, our brands share so much DNA were both product-focused brands that are rooted in innovation, and its clear that its as important to Supergoop! For office-specific contact information, please visit our our offices page. founder Holly Thaggard started the brand in 2007 in San Antonio, Texas. Our bags are made to be versatile, so you can use them to do more than one thing, and because of that, they also help you do more throughout your day. mariel.seidmangati@blackstone.com Collaboration Program. Not long ago, SPF only came to mind at the beach, and it wasnt something people actually wanted to wear. in the European Union and as a byproduct, Diallo suddenly having a whole lot more room for (non-beauty) souvenirs in her suitcase. Supergoop!, the skincare brand founded in 2007 by Holly Thaggard, has appointed The PR People to handle PR duties in Singapore and Malaysia for a year. Monica: I have been working remotely from Montauk. THIS IS ABOUT REVOLUTIONIZING AN INDUSTRY. Not only is this collaboration a good idea, but 20 percent of the sales will go to Alexs Lemonade Stand, a charity that works to raise awareness of childhood cancers. We have more work to do to truly reach our ambitious goals and our team is ready and motivated for the road ahead as we continue to change the way the world thinks about sunscreen.. The Beautyblender x Supergoop Collaboration Is the Cutest Thing Ever. The packaging is magical, too. If you've bought something you've seen on TikTok, you're not alone half of all TikTok users have shopped from brands they learned about on the app. In the European Union, however, sunscreen is treated as a cosmetic product, which has allowed manufacturers access to a broader range of UV filters that often make for more"cosmetically elegant" formulations. Supergoop's videos look like customer testimonials, which are crucial in convincing people to try new products. It is the objective to make significant contributions to the global challenges in the fields of energy, mobility, and information. Close collaboration of universities with each other is a success factor of our state. The 2023 Readers Choice Awards are live! Separately, the agency ventured into Malaysia last year with a five-man team led by Julia Low. You can also buy it in a convenient mini size. Ad Choices. Holly Thaggard, Supergoop! March 31, 2023 Makeup artist Yacine Diallo used to live in fear of airport baggage scales. Jennifer Love Hewitt With Blonde Hair Has Broken My Brain, Each Zodiac Sign's Unique Personality Traits, I Had to Fan Myself After Seeing Keke Palmer's New Blonde Hair. Our mission is to change the way the world thinks about SPF through highly innovative, feel-good, clean formulas. This will be done by targeting new consumers via new platforms such as TikTok, Twitch and Instagram. We seek to create positive economic impact and long-term value for our investors, the companies we invest in and the communities in which we work. Versatility is also something Supergoop! https://awards.marketing-interactive.com/mobex-awards-sg/, https://awards.marketing-interactive.com/pr-awards-hk/, https://awards.marketing-interactive.com/marketing-events-sg/. Supergoop! The collaboration is called the beautyblender sunny x Supergoop! These partnerships follow a majority investment in Supergoop! For office-specific contact information, please visitour offices page. By submitting this request, you consent to receive email from Blackstone. Designing this kit together with Supergoop! Greater New York City Area/San Antonio, TX. Schopfloch consists of three communities: Schopfloch, Oberiflingen and Unteriflingen. Also, my dermatologist told me that your lips are often one of the most sun-damaged areas of the body, because its so easy to forget to apply SPF there, so I always have the PLAY Lip Balm SPF 30 with me. Recently, Ive been carrying our Crosby Hobo, which is fairly roomy, and you can usually also find me with our new Metro Tote Deluxe, packed with everything I need for the day, from my yoga clothes to my lunch. Since it goes on invisibly, its easy to swipe on wherever and whenever, even without a mirror. has created a new category of daily-use SPF for everyone, and is looking forward to a new phase of growth as it introduces its award winning-formulas to even more people across the globe. These new investors share Supergoop!s commitment to raising awareness of the need for and expanding access to everyday SPF protection, including through the companys Ounce by Ounce program, which has donated more than 4,300 SPF pumps to over 1,600 schools and youth organizations across America. FDS, HCH, HOR, WOL. The MZ Wallace x Supergoop! After receiving and trying out several Alleyoop products, makeup artist and TikTok micro-influencer, Erica Marie, created this video showing her love for their bestselling 3-in-1 stackable compact: The resulting video is a great example of an influencer partnership that doubles as an authentic user testimonial. Hi, were Supergoop! Its a lot to ask of a handbag.Lucy: We always say MZ Wallace bags are designed to do more. We have more work to do to truly reach our ambitious goals and our team is ready and motivated for the road ahead as we continue to change the way the world thinks about sunscreen.. Designed for all skin types, this product can be used as a Supergoop sunscreen primer. Jours." Back in 2011, when the brand launched at Sephora in the United States, sunscreen was "such a sleepy category," says Thaggard. Studies find that TikTok brand collaborations are more memorable and engaging than other content on the app. Monica: MZ Wallace was really born out of a need Lucy and I realized we shared there were a lot of handbags out there, but not a lot of them worked in the way that we needed them to. to ensure that young children and their families understand the importance of sun protection every day of the year. Which is pretty much magic, honestly. Founder and director of The PR People, Diana Ong (pictured below right), told MARKETING-INTERACTIVE that it was time to build on the great work that Supergoop! Plus early access to new products, sun 101, and more. This content can also be viewed on the site it originates from. I love that it tastes like mint, and not, well, sunscreen. Lucy: I am home in New York City. With this in mind, savvy businesses will partner with creators or likeminded companies to reach new audiences, increase engagement, and drive sales. to ensure that young children and their families understand the importance of sun protection every day of the year. Your California Privacy Rights. Jan 2007 - Present16 years 5 months San Antonio, Texas Supergoop! Working it into my daily skincare routine is an easy way for me to protect my skin without really having to think about it. More specifically, both parties will work together to target consumers outside of beauty. prides itself in we create lots of options and we have a lot of multi-tasking products to make it easy for people to add SPF to whatever routine they have. We are here to change the way the . The power of a good brand collaboration is unmatched . Being The Research University in the Helmholtz Association, KIT creates and imparts knowledge for the society and the environment. Her dream is to climb Mount Everest. 2023 Cond Nast. The Paris-based makeup artist fell in love with Supergoop! Do not translate text that appears unreliable or low-quality. The spray dries down in just a few seconds, too, making it a must-have for anyone short on time with a SPF-free makeup routine they love. And their power is real. that allows you to try on (get it?) We know the biggest barrier to making SPF a daily habit is finding a formula you love. Use of this site constitutes acceptance of our . All of our product boxes? All rights reserved. single. MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media. Hyaluronic acid and vitamin B5 help to soften and nurture, while sea lavender promotes more moisture that lasts. We add sunscreen to your favorite skincare and beauty. Martha Stewart Says Botox Is "a Weird Thing For Her", Sydney Sweeney Just Proved There's No Such Thing as Too Much Blush. The 23 Best Sunscreens to Protect Your Complexion All Year Long, The 13 Best Sunscreens for Sensitive Skin That Dermatologists and, 15 Sunscreens for Your Body That'll Provide SPF Protection Without Breakouts. That's why we have 40+ options for all skin types, tones and routines. Supergoop! The spray is a multi-use tool. Another giveaway option for brands is to partner with an influencer to reach more people, which is how Saint Lucia Tourism Authority promoted their most recent contest in collaboration with Toronto-based influencer Naomi Leanage. Dezember 2021", Statistisches Landesamt Baden-Wrttemberg, https://en.wikipedia.org/w/index.php?title=Schopfloch&oldid=1121460584. Here are 7 of our favorite recent TikTok brand collaborations inspire your strategy: #1: Duolingo x Scrub Daddy Duolingo is a language learning app best-known for its random content and so is Scrub Daddy, the hilarious happy face-shaped dish scrubber. Use of this site constitutes acceptance of our The agency will develop strategic communications and campaigns to reinforce Supergoop! The PR People also plans to embrace communities across many platforms and demographics, leveraging on the key Supergoop! The company was founded in 2007 by Maria Hatzistefanis and today, their products are available in over 50 countries. Here are 7 of our favorite recent TikTok brand collaborations inspire your strategy: Duolingo is a language learning app best-known for its random content and so is Scrub Daddy, the hilarious happy face-shaped dish scrubber. Professional collaborations between academic scientists and Agilent are of mutual benefit to drive developments in teaching and research. Supergoop is a sunscreen company that makes products that are vegan and cruelty free. Essentials Kit here. presse does-not-exist.kit edu, Ihr Feedback zu dieser Seite ist uns wichtig, Hanselka: Pooling Competencies Excellent Strategic Partnerships at KIT, last change:
She woke it up by creating novel ways to apply it, like a quick-to-absorb oil. Sarah Castille said: Were thrilled to see continued business momentum as part of Blackstones network, and the support of our new investors marks a new growth chapter for the brand. Ready to try one of your own? We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development for free. It is located in the northern part of the Black Forest (Schwarzwald). Limit one per customer. Mariel Seidman-Gati Their long-term partnerships with micro-influencers like Paul Kunwoo Lee create a continual stream of publicity on social media. The featured stories provide more insights into the diverse spectra of . Touch PR was the incumbent. Sign up for 10% off your first order. Get a velvety smooth finish with the Unseen Sunscreen SPF 40, available in two sizes: 0.5 oz: $17. because our brands have so much in common, despite being completely different categories. In-store pickup and alterations services available. Ann Chung, Global Head of Consumer for Blackstone Growth (BXG), said: Supergoop!s tremendous growth is a major testament to the progress Holly, Amanda and the team have made to shift consumer behavior toward daily SPF use, which is not only resonating with customers but has drawn support from this passionate set of investors who are at the top of their respective industries. September 6, 2016 . has created a new category of daily-use SPF for everyone, and is looking forward to a new phase of growth as it introduces its award winning-formulas to even more people across the globe. I carry our Small Crosby Backpack often for that reason a lot of backpacks skew sporty or too young, but our Italian leather and hardware details make it feel chic and adult. The 2023 Readers Choice Awards are live! The company as a whole is very unorganized. Founder and CEO Holly Thaggard explained in a press email. And it's for a good cause. Supergoop has become a household name in beauty because its products blend seamlessly and enhance your complexionrather than creating an unflattering white cast or leaving behind a sticky. Monica: So many women actually carry two bags at once, a large tote or carryall for the day, and a small crossbody for running errands or picking up lunch Im no exception! To celebrate the collaboration, we spoke with the founders of MZ Wallace, Monica Zwirner and Lucy Wallace Eustice, about why they created their beloved bag brand, their favorite sunscreen and what they're up to during these strange times. When it comes to TikTok collaborations, jewelry brand Mejuri knows how to get impressive (and ongoing) results. In a recent collaboration, the brands paired up to embrace the chaos together. Blackstone's financial advisor for the transaction was Raymond James & Associates, Inc. and legal advisor was Simpson Thacher . You are left to train yourself. by funds managed by Blackstone Growth (BXG) in late 2021 to help fuel Supergoop!s commitment to launching category-creating innovations; driving consumer behavior change through education and best-in-class brand marketing; and expanding the companys national and global reach. The Everyday Getaway Kitfeatures my aerial beach image from East Hampton on the pouch as well as on the bottles of some of Supergoop!'s most popular SPF products! in order to inspire consumers to do the number one thing they can for their skin- wear SPF! We seek to create positive economic impact and long-term value for our investors, the companies we invest in and the communities in. Follow Blackstone on Twitter @Blackstone. Switchboard: +1 (212) 583-5000. Group Gifting. Also, Malaysia's close proximity to Singapore made it "a natural step" for the agency to open up there. "We are hugely grateful for our agency support and partnerships to date, and equally excited to start this new phase of growth as we change the way the world thinks about sunscreen," she added. 's non-greasy, totally invisible formula, she tells me over dinner in Paris. To receive email alerts from Blackstone, sign up below.
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